The Welcome Stamp
In July of this year, Prime Minister the Rt. Hon. Mia Amor Mottley and Team Barbados offered up a master-class in marketing and execution with the launch of the 12 Month Barbados Welcome Stamp. The Welcome Stamp was the first digital nomad visa offering qualified individuals and families the opportunity to live and work in Barbados for up to 12 months. Within days of the announcement, Barbados was center-stage on all the major news networks and media channels around the globe; the level of coverage was simply staggering. Other destinations have since followed suit but the first-mover advantage here was marketing gold and the timing couldn’t have been better.
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